Apr 01, 2016 per wikipedia, psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. In november 2014, tim hanley, a comic book historian and writer who keeps tabs on the gender breakdown of publishers on his blog straitened circumstances, reported that 9. With san diego comiccon kicking off this week, were returning to see how things stand. The overall target audience is anyond who watches pg movies, from age 6 to 96. The survey also found that of the readers who were reading their first comic digitally, many went on to buy comics in print. As reported earlier today, people who like comics on facebook has reached a recordsetting 32 million. At the new york comic con insider sessions powered by icv2, kristen. Comiccon by the numbers the san diego uniontribune. Each film or tv show has a different genre slightly that tries to make the mcu accessi. Jul 08, 2015 in july of 2014, i looked at the facebook demographics of marvel. When you find a medium that focuses on a demographic and psychographic the way comic books do for us, it justifies it. Demographic groups include people of different races, political beliefs or age groups. The novelty with which fans looked at mike saenzs shatter, the first comic book produced entirely on a computer, and iron man. The book s insights can be used by anyone attempting to identify, target, or influence persons 40 and older.
Comic book franchise impact on the decision to see a superhero movie by age u. Historically, the company targeted the heavy user, males 18 to 35 years old. The comic book community is actually incredible diverse. Young adult books attract growing numbers of adult fans more than half the consumers of books classified for young adults arent all that young. Commonly, comic conventions are multiday events hosted at convention centers, hotels, or college campuses. Alamy and in the demographic report presented on 1 september, for the first time the gender split was in favour of women. The launch of dc comics the new 52 galvanized the traditional fan base for superhero comic books. In dollars, salary of comic con chief operating officer john rogers in 2014 the most recent reported year 2,980,000. Moon ratings 2009 the primary audience of moon appears to be men aged 1829 as just under 80,000 more men have seen the film than women and the largest group of men that have seen the film are aged 1829. Nov 16, 2014 conventions are, in their own way, a different type of retail space, and at another icv2 panel, titled the con explosion and moderated by comic editor and commentator heidi macdonald, several convention insiders presented more statistics about the comics audience, this time looking at the fans who go to conventions. Psychographics uses demographics to determine the attitudes and tastes of a particular segment of a population. Jul 29, 2016 gen y and millennial marketing technology. Psychographics are one of the most important elements of a customer profile. Comic books are still made by men, for men and about men.
There are certain characteristics and psychological qualities that make you, you. A brief look at the demographics and consumer traits of the fans of the industry january 15, 2015 january 21, 2016 sunsetanimation animation in america has traditionally been made for children, therefore, the biggest percentage of its fan demographics is made up of children and their families, albeit there are many adults. Majorities of alternativesmall press, comic book and gaming fans never buy these items at conventions or shows. Dc comics nielsen survey results are in, they are interesting. Sam gaitan, an organizer and the cartoonist, said, i was a fan first. No other fan subgroup breaks 20% on saying these are mustbuy items. Look at the rise in popularity of comic book conventions, for example. Market segmentation is a marketing strategy that divides consumers interests, demographics and behavior into different groups to better market to specific needs. Comic book publishers struggle to attract new generation of.
The book is divided into 3 parts golden age, silver age, and modern age which has meaning for the comic geeks out there. For marketers, psychographic segmentation means selecting the most likely buyers based on their interests, activities and lifestyle choices. Understanding demographics allows you to better market your. As a member of comic book dating, your profile will automatically be shown on related comic book dating sites or to related users in the online connections network at no additional charge. Comic book dating meet comic loving singles online. The importance of demographics to marketing your business. With san diego comic con kicking off this week, were returning to see how things stand. Comics fans on facebook almost 45% women now and how publishers stack up torsten adair 120620 12. While still a sizeable gender difference, it does make comments like this recent viral post. By looking further into our customer insights under the interests category, we see that our disney dining demographic also follows recreational activities and media. In the last two decades, americans appetite for anime and manga japanese cartoons and comic books has grown exponentially, attracting fans of all ages and leaving an indelible mark on american culture. Once i became an adult and realized i could buy comics weekly, i started visiting my local comic book. Brett schenker did some fancy facebook fooling and compiled a few statistics about the people who selfidentify as comic book readers.
Conventions are, in their own way, a different type of retail space, and at another icv2 panel, titled the con explosion and moderated by comic editor and commentator heidi macdonald, several convention insiders presented more statistics about the comics audience, this time looking at the fans who go to conventions. Psychographics is a qualitative methodology used to describe traits of humans on psychological attributes. A comic book convention or comic con is an event with a primary focus on comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. The vast majority of comic fans i know are in their 20s and 30s. D i would say is the stereotypical age, but that hasnt been true in quite some time, id say. A thorough understanding of customer demographics is essential to successful. The demographic variables were age and gender and laboratory variables were ft3, ft4, tsh and thyroid volume. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. He cites statistics showing that young women are the fastestgrowing segment of the comics audience, talks to image comics president eric stephenson and a woman who works in a comic. Fully 55% of buyers of works that publishers designate for kids aged 12 to 17 nicknamed ya books are 18 or older, with the largest segment aged 30 to 44. Fan loyalty is the loyalty felt and expressed by a fan towards the object of hisher fanaticism. Fans of comic books the world over unite come here to share your love of comics. Oct 29, 2019 comic book franchise impact on the decision to see a superhero movie by age u. The new 52 appealed mainly to avid fans and lapsed readers.
Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to aio variables. This gives the audience an idea of what to expect and minimizes. Finally, marvel toys can be used as a good example of psychographic segmentation. When used along with demographics, psychographics allow you to delve even deeper to gain an understanding of what motivates your customers to buy. Music festival demographics and insights eventbrite. Its a bird its a plane its the skyrocketing popularity and success of superhero movies. What is the demographic and psychographic of comic book. The demographic that goes to new york comic con, mostly males 18. For some, the character is a feminist icon even gloria steinem wrote about her and many fans though not all felt this wasnt just another superhero movie, but rather a pivotal moment in the portrayal of women in popular culture. From variant and chaser covers for comics to collectible medallions and.
The loyalties of sports fans have been studied by psychologists, who have determined several factors that create such loyalties. Viewership of marvel superhero movies by gender in. Jan 01, 2015 no comic series, creators or characters are used to figure this out. Yesterday was dc comics stats, and tomorrow will be indiesmall press comics for those that dont know, this data is mined from facebooks demographic data. Drilling down further, we see that the most popular type of interests for the disney dinings demographic is travel. Is the average age of comic book readers increasing. What began as a oneday comic book convention in 1970 has. Crash, the first graphic novel produced on one, are comparatively passe as computer comics are now considered an entire genre. With comic con, marketers seek out geeks as trendsetters, fans.
Jan 04, 2000 comic book culture is 1999, but feels like it was written in 1996 or 1997, mainly for the lack of focus on the incredible growth of manga in america and how pokemon, dragonball z, and sailor moon are revitalizing comic book culture by bringing children back to comics. Comic book dating is part of the online connections dating network, which includes many other general and comic book dating sites. The recent theatrical release of wonder woman briefly catapulted the question of female superhero representation into the mainstream. The two largest comic book companies, marvel and dc comics, owners of batman and superman, have naturally had the most success in luring advertisers. At the new york comic con insider sessions powered by icv2, kristen mclean of npd bookscan broke out some demographic data, based on a 72,000person book buying consumer panel, about who is buying graphic novels, what they are buying, and where they are buying them. All comic book publishers, collectors, readers, and creators are welcome. Psychographic segmentation capitalizes on this by dividing customers based on psychological factors, which include behaviors, personalities, lifestyles, and beliefs. Psychographic segmentation is increasingly important today as consumers group themselves into smaller and smaller interest tribes such as iron man athletes, game of thrones fans, bbq smoker cooks, fortnite players or social justice warriors. Im doing a research project for school and need some solid references of where to find what the demographic and psychographics are for comic book readers.
When you think of a comic book fan, do you picture someone. See more ideas about marketing technology, marketing and infographic. Yesterday was dc comics stats, and tomorrow will be indiesmall press comics. Theres been a great deal of debate about the comic industrys handling of diversity in its comics and characters, and a new study indicates how important that issue is to readers. Young kids love superheroes and older viewers grew up with these characters. Jan 22, 2014 the harder it is to measure something, the more valuable that information is to your organization. How does your story appeal to the audience of 2020. With the launch of superman in 1938, the golden age of comic books began.
Whose opinion do you trust when looking for a comic book recommendation. All about marketing events to millennials dana communications. Millennials have to be the most coveted target audience for marketers these days. Enter we are comics, a blog thats encouraging comic fans of all walks of life to tell their personal stories under the empowering banner i am comics. Oct 20, 2017 however, in comic book stores, that rises to 72% male, and an older audience. Prior, the brand had focused mostly on young males through marketing campaigns such as the burger king king, a comic book like figure with a permanent smile, and the subservient chicken, which did whatever fans asked of him. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. He cites statistics showing that young women are the fastestgrowing segment of the comics audience, talks to image comics president eric stephenson and. New eventbrite survey reveals convention demographics.
No, you must have some serious traction with the entire moviegoing population. In japan just after world war ii, manga and its many sciencefiction action stories pointed the way to a new future. Comics almost half the attendees at this years comic con international in san diego were women, writes yael kohen in an article about the growing importance of women to the comics industry. What she is seeing is a young marketbut only in certain sectors. Your target market profile dealing with psychographics might read, people who like to play tennis and tend to participate in political causes. Gail simone poses with fans at the shanghai comic con. Anyone that has studied statistics knows that the results can be presented in a number of different ways to support or attack a preconceived idea or agenda. Analyzing the gender representation of 34,476 comic book. Oct 10, 20 thats up from less than 5% when they started the app, and its a number that steinberger says is changing rapidly.
Yesterday was dc comics stats, and tomorrow will be indiesmall press comics for those that dont know, this data is mined from facebooks demographic data using terms that correspond to likes, groups. Demographics is the study of the traits of different groups for the purpose of targeting marketing messages. For someone in video games, its kind of a dream come true. The comic industrys struggle for gender diversity will. In the late 1970s and early 1980s, the distribution of comic books went through a major fluctuation, as newsstands and spinner racks gave way to individual storefronts. Dec 01, 2015 western union did just that when it teamed with marvel custom solutions on a digital and print comic book starring bigname marvel characters, written and drawn by bigtime marvel talent, and distributed to the target audience at bigtime comic book shows, social media and all the channels where marvel fans enjoy their favorite stories. Based on music festival demographics, their average age is 32, and they are more likely to be male 59% than female 41%. Im paraphrasing, but thats the sentiment presented by northwestern professor rachel davis mersey during this weeks discussion of audience segmentation on northwesterns ongoing content strategy mooc.
These factors are then analyzed to predict how you, the customer, will respond to focused marketing campaigns. New yorks comic con, a convention for comicbook and scifi fans. May 01, 2015 comic book publishers struggle to attract new generation of readers the comic book industry is facing challenges to create characters that are diverse enough to appeal to a younger demographic. The article states, among the key findings of the survey was the fact the new 52 titles appealed primarily to avid comic book fans, who represented 70% of the surveys respondents and. Many believe you can get a full understanding of your customers by studying demographics e. Odd, since that was a demographic they already held.
Compare two or more brands directly to identify differences in demographic and psychographic profiles of their fans, such as amazon vs. What fans want at fandom conventions and comic cons eventbrite. In july of 2014, i looked at the facebook demographics of marvel. A buyer persona is a profile of a typical customer based on real data. What age group of viewers is the target audience for the. The unstoppable rise of female comic readers books. Also, while the us demographic is currently 61% white, 18% latino, % black, 5% asian, the entire comics market is 69% white, 12% latino, 10% africanamerican and 8% asian and the comic shop. Sep 18, 2015 gail simone poses with fans at the shanghai comic con. Talk of a demographic dividend may turn back into talk of a time bomb. The combined demographic and psychographic appeal of your book will come from the. Based on demographic and psychographic data, experian information. The direct market, as it came to be known, allowed comic book publishers to send their products to retailers who marketed directly and, usually, only to comic book consumers.
Although it is clearly related to demographics, psychographics is more concerned with the types of activities and interests your target customer likes. In january, the population we looked at was just shy of 2 million individuals, but through expansion of terms used as well as how facebook returns the data in late 20. If you arent familiar with these periods, there is a brief introduction to each before them. Meet other local comic book fans and talk about all your favorite comic book characters, super heroes, etc. The stereotype of the geeky comic book guy is still. Exhausting a few lists online of every female comic book character, i found. In recent years, you can get more data than ever on readers and consumers.
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